The Management of Meaning: GMA Knowledge Series ‘Leaderspeak’

As part of  GMA Knowledge Series ‘Leaderspeak’, we have organized a talk by Professor Cedric Serpes of Goa Institute of Management (GIM), Goa.

Prof. Cedric Serpes is an Ad Guru turned to an academician.  He is also visiting faculty at IIM Udaipur  and Chairperson, Centre for Creativity, Innovation and Design Thinking.  He will speak on the topic ‘The Management of Meaning’.

The talk deals with how meaning changes everything.  It is the basis of all new ideas, and consumer connects.  It is what creates our reality.  It is rooted in language.  Language creates our reality, reality creates meaning, meaning creates price. So how do we increase perceived value? With words, pictures, sound, textures, taste?

Date : 29th  August 2016 (Monday)
Time :  5:15 to 6:30 pm
Venue : Hotel, The Crown Goa, behind old Secretariat, Panaji, Goa

The talk is open to all and no registration charges.
Kindly confirm your attendance latest by 26th August 2016, by email : or call on Ph : 0832 2411538